Episode 123

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Published on:

29th Aug 2023

Social Proof For Animal-Based Business Owners

Social proof is one of your most important marketing assets. Your POTENTIAL clients are more likely to trust someone else… who was once like them… looking for the service or product that you offer. Social proof is so important because it directly influences your potential customer’s actions.

On this episode, Cara and Kim talk in depth about social proof. What is social proof and why does YOUR animal, pet or equine-based business need it? Animal-based business owners are more than happy to “talk up” their businesses and share the great service or product they offer with all who they come in contact with. However, when other people share their experience with a business it carries so much more weight!  In this episode you will discover: the four main types of social proof available to your business; how to mindfully cultivate and harvest social proof; how to develop good social proof listening and tracking skills; and tips to develop your very own social proof plan. 

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About the Podcast

The Business Animal
Tame Your Business Animal
Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

About your host

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Kimberly Beer

Think of me as your Entrepreneurial Wisewoman, I optimize the most important asset in your business: YOU! I do this through knowledge earned from 30 years of my own entrepreneurship helping my clients ideate, build, market, and automate their small business. I have a unique toolkit of skills that address the toughest aspects of entrepreneurship fall into the gap between your therapist and traditional business coach. I am known for my out-of-the-box approaches including drawing on the wisdom of nature and horses to inspire you in the changes you seek. I lead an active and supportive community of like-minded business owners who are creating a business that supports the life they want to live.