So You Want To Hire A Business Coach?
There are so many reasons you might want to work with a business coach in your animal, equine or pet-based business. Business coaches can be an incredible resource when you have a problem or a project you want to manage, but there are a few big things you need to consider prior to hiring a business coach. Join Cara and Kim as they discuss a few very important steps you should take before, during and after deciding to hire a business coach.
Transcript
The Business Animal podcast is proudly
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Jaz:Welcome to The Business Animal podcast. Saddle up for a
Jaz:gallop to the top of the animal industry. Where you'll learn how
Jaz:to tame your wild business beast with tips, techniques, and tools
Jaz:that will take overwhelm to obedience school, and have you
Jaz:wagging your tail with joy. And now your hosts Kim Beer and Cara
Jaz:Taylor Swift.
Kimberly Beer:Hey there business animals. It's Kim with
Kimberly Beer:Be More Business
Cara Taylor Swift:and Cara with Fast Horse photography. Hey,
Cara Taylor Swift:Kim.
Kimberly Beer:Hey, Cara. Long time no see.
Cara Taylor Swift:I know. Before we get started, we need
Cara Taylor Swift:to announce our new podcast to everyone out there. I'm not sure
Cara Taylor Swift:that folks know yet. Do you want to say a little something about
Cara Taylor Swift:our new adventure? Absolutely.
Kimberly Beer:I got to tell you, we recorded an episode this
Kimberly Beer:morning we recorded episode two, which I think by the time this
Kimberly Beer:one drops will either be out or coming out very shortly. And let
Kimberly Beer:me tell you it was a blast to sit with my friends, Phyllis and
Kimberly Beer:Cara and talk about our adventures. We have a lot of fun
Kimberly Beer:adventures in life. And we do like to share them. This is a
Kimberly Beer:podcast where there's a nice technical learning piece of it.
Kimberly Beer:There's some inspiration, and also some behind the scenes
Kimberly Beer:tomfoolery. That happens so please join us over at Cowgirls
Kimberly Beer:with Cameras. And be sure to have an open mind for having
Kimberly Beer:some laughter in your life. We hope you enjoy some of the
Kimberly Beer:antics we get into. If nothing else, you can get tickled at the
Kimberly Beer:fact we get tickled at ourselves. So...
Cara Taylor Swift:That's right.
Kimberly Beer:Yeah, definitely join us for Cowgirls with
Kimberly Beer:Cameras. It is a twice a month podcast versus a weekly one. So
Kimberly Beer:I just want to give you the heads up on that.
Cara Taylor Swift:Awesome. So Kim, what are we talking about
Cara Taylor Swift:today on The Business Animal podcast,
Kimberly Beer:We are talking about business coaches today on
Kimberly Beer:The Business Animal podcast. So I know that there are once
Kimberly Beer:people out there, see if you see if you resonate with this, you
Kimberly Beer:look around your business, and you think I could do this so
Kimberly Beer:much better, there are things that I want to do that I just
Kimberly Beer:don't seem to have time for or that aren't aren't coming easily
Kimberly Beer:to me. There are other parts of my business that feel like
Kimberly Beer:they're a real challenge. And you would I would like to figure
Kimberly Beer:out how to solve that challenge. So it's not so challenging.
Kimberly Beer:There are parts of my business that I really have maybe an
Kimberly Beer:attitude about that are a little bit stressful. And and I'm
Kimberly Beer:getting a little upset with I mean, if you answer yes, if you
Kimberly Beer:have frustrations or challenges or high end goals that you want
Kimberly Beer:to reach like you've set the dollar figure that you want to
Kimberly Beer:attain for the year and it's still fairly early in the year.
Kimberly Beer:So we haven't all dashed our hopes for that yet. If you want
Kimberly Beer:to attain that dollar figure that you want to get to or
Kimberly Beer:exceed it, then there are people that can help you. And you may
Kimberly Beer:have even toyed with the idea of hiring a business coach or
Kimberly Beer:hiring a business consultants, coaches and consultants are kind
Kimberly Beer:of two different things. Consultants are people who will
Kimberly Beer:help you with a strategy. And they can tell you what to do,
Kimberly Beer:they definitely give you advice, whereas a coach is going to help
Kimberly Beer:you attain your goal. In other words, they hold you
Kimberly Beer:accountable, they offer you avenues to remove the barriers
Kimberly Beer:that are stopping you from achieving whatever goal it is
Kimberly Beer:that consultant can help you with. Today, we're going to be
Kimberly Beer:talking about that second batch of people, the coaches. Who are
Kimberly Beer:behind you to help you achieve whatever it is that you set out
Kimberly Beer:to do, whether it's to solve a problem, clear up a frustration,
Kimberly Beer:or attain a specific goal in your business. So there's a lot
Kimberly Beer:of reasons that you might want to hire one of these people.
Kimberly Beer:Don't you agree, Cara?
Cara Taylor Swift:Absolutely, the two big reasons for me that
Cara Taylor Swift:I would consider hiring a business coach would be if I
Cara Taylor Swift:have a problem or a project that I need to get through. And I
Cara Taylor Swift:need some support for that, and maybe some guidance, but also if
Cara Taylor Swift:I've got a measurable goal, and I want to know that I want to
Cara Taylor Swift:reach something that I'm working towards, and I it's got to be
Cara Taylor Swift:something measurable that they can work with me on so that I
Cara Taylor Swift:can see the end results.
Kimberly Beer:Absolutely. There are some steps if you've been
Kimberly Beer:considering this or if you have hired a business coach and maybe
Kimberly Beer:didn't have the best experience. There are some things that we
Kimberly Beer:have as suggestions that will help you walk this path a little
Kimberly Beer:bit easier and find the right coach for you. And then
Kimberly Beer:definitely set your relationship in that coaching relationship up
Kimberly Beer:for success. So our big three for this episode are first of
Kimberly Beer:all to do your homework before you hire the coach. So we're
Kimberly Beer:going to talk a little bit about some ideas that You can look at
Kimberly Beer:and a couple of red flags that might pop up that will tell you
Kimberly Beer:that maybe this is not the coach for you, as well as green flags
Kimberly Beer:that would pop up that say this is the coach for you. The second
Kimberly Beer:of the big three is to get super clear about the scope of the
Kimberly Beer:coaching, like it needs to have parameters, it needs to have
Kimberly Beer:bumper rails, entrepreneurship is a very connected train of
Kimberly Beer:many different moving cars. So you need to be careful because
Kimberly Beer:where you're working at or focused on may actually be
Kimberly Beer:affected by several other areas of your business that are
Kimberly Beer:outside the scope of the coaching. So you need to be
Kimberly Beer:very, very clear about that. And then the final of the big three
Kimberly Beer:is you need to make the commitment, right. If you're
Kimberly Beer:going to hire someone to help you attain this goal, then you
Kimberly Beer:need to make the commitment to attaining that goal and take
Kimberly Beer:their advice seriously, even if it sounds silly or off or you
Kimberly Beer:don't necessarily wholeheartedly agree with it. If you've done
Kimberly Beer:number one, hopefully that wouldn't be a problem. But if
Kimberly Beer:you've bought into this and you feel it's the right program for
Kimberly Beer:you, then you need to make the commitment to see it through.
Kimberly Beer:Because sometimes coaching takes a while to be able to really
Kimberly Beer:play out the benefits. So let's dig into the first one about
Kimberly Beer:hiring or finding out what coach you want to hire. And again, do
Kimberly Beer:your homework. So don't just look on the internet for a
Kimberly Beer:business coach. And then say that's, that's a personal hire,
Kimberly Beer:or look at who's trending on Facebook, or on podcasts or
Kimberly Beer:wherever you would happen to find coaches who's the trending
Kimberly Beer:speaker on the tradeshow circuit that you're on is another thing
Kimberly Beer:that you can get into pretty quickly. So make sure you do
Kimberly Beer:your homework, ask for references, interview them, look
Kimberly Beer:at their program really deeply to see if it aligns with you and
Kimberly Beer:what you're doing. So Cara, what are your thoughts around what
Kimberly Beer:you should look for when you're hiring a coach?
Cara Taylor Swift:So I've always been someone that's been
Cara Taylor Swift:super cautious and going into hiring a coach and a little
Cara Taylor Swift:skeptical about that. So what I tried to be super careful. And I
Cara Taylor Swift:like to look for those red flags and do a ton of homework. So the
Cara Taylor Swift:truth is, is that with COVID, and with people, a lot of people
Cara Taylor Swift:leaving those nine to five traditional jobs, there are a
Cara Taylor Swift:lot of little put in quotations, like storefronts popping up
Cara Taylor Swift:where you've got people that are advertising themselves as
Cara Taylor Swift:coaches in for one type of coach or another. It is an unregulated
Cara Taylor Swift:industry, correct me if I'm wrong Kim, but the truth is, is
Cara Taylor Swift:that you've got a lot of people out...
Kimberly Beer:It's not regulated.
Cara Taylor Swift:Yeah, so there's a lot of people out
Cara Taylor Swift:Are you looking to bring awareness to your equine based
Cara Taylor Swift:there that are calling themselves coaches that maybe
Cara Taylor Swift:haven't spent a lot of time actually learning and doing the
Cara Taylor Swift:work to be a coach so it can get a bad name. So you've really got
Cara Taylor Swift:to do your homework. And you've got to look for those red flags
Cara Taylor Swift:that Kim started talking about, I highly recommend talking to
Cara Taylor Swift:more than one potential coach, you know, you really want to
Cara Taylor Swift:find someone that you feel is a good fit. So meet with them,
Cara Taylor Swift:talk to them find out you know what their background is, or
Cara Taylor Swift:have they participated in an accredited coaching program? Do
Cara Taylor Swift:they have certificates, do they have something behind that
Cara Taylor Swift:title, I feel like word of mouth is a great way to learn about
Cara Taylor Swift:potential coaches. I mean, if you've had someone else in your
Cara Taylor Swift:industry that's worked with a coach and has nothing but great
Cara Taylor Swift:things to say about them or can tell you about them, that might
Cara Taylor Swift:be a great place to start too. And if there's a way you can dip
Cara Taylor Swift:your toe in the water by, you know, looking at maybe they have
Cara Taylor Swift:an online workshop, or they have YouTube videos, I mean, Kim, you
Cara Taylor Swift:have a whole YouTube channel where you're helping people in
Cara Taylor Swift:guiding people free of cost, you know, so people can get on and
Cara Taylor Swift:they can dip their toe in the water before they actually pay a
Cara Taylor Swift:coach and start working with a coach and determine if it's a
Cara Taylor Swift:good fit. And if they have information, even things like
Cara Taylor Swift:Instagram reels you know where they're providing education, or
Cara Taylor Swift:the longer form videos, just any way that you can get some
Cara Taylor Swift:information about them before making a formal commitment. I
Cara Taylor Swift:also like to ask people, so what were you doing before you
Cara Taylor Swift:started coaching, this might be an interesting way for you to
Cara Taylor Swift:learn a little bit more about their background, you know,
Cara Taylor Swift:where are they working in industry that is in alignment
Cara Taylor Swift:with what you're doing already. So they have a lot of background
Cara Taylor Swift:in that area that they can bring to a coaching program with you?
Cara Taylor Swift:Is there a place where you can read up on their work and what
Cara Taylor Swift:they specialize in before booking them or before getting
Cara Taylor Swift:on a call with them? Maybe they've written a book or they
Cara Taylor Swift:product or service? Or create a unique way for your audience to
Cara Taylor Swift:have some papers published or articles published, go to their
Cara Taylor Swift:feel connected to your brand quality horse photos tell your
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Cara Taylor Swift:benefits your product offers. Ultimately, proving your
Cara Taylor Swift:who they're serving. Sometimes you can see who their clients
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Cara Taylor Swift:have. And then finally, you know, do you as the person
Cara Taylor Swift:that your brand offers the answers they are looking for.
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Cara Taylor Swift:some knowledge in? Those are the big things that I think about
Cara Taylor Swift:Kim, I know you have a lot to add to this, you have so much
Cara Taylor Swift:more experience in terms of coaching. So what do you think
Cara Taylor Swift:when you're looking for red flags?
Cara Taylor Swift:about those?
Kimberly Beer:So I want to talk about some red flag green flags
Kimberly Beer:with coaching programs and coaching businesses that I've
Kimberly Beer:seen out in the industry. And yeah, I'd work with a lot of
Kimberly Beer:coaches, I have a lot of coaches as clients. And I do like the
Kimberly Beer:list that you have here accredited coaching programs. So
Kimberly Beer:one of the things that you need to look into when you look into
Kimberly Beer:the accredited coaching program that accredited the coach are
Kimberly Beer:considering is you need to look into what are the requirements
Kimberly Beer:for that. So my certification is an equine Gestaltest, which
Kimberly Beer:gives me as a coach that is a two year investment of time. It
Kimberly Beer:has weekly classes every single week we attend a class that is
Kimberly Beer:an hour long, there's homework, there's a midterm, there's a
Kimberly Beer:final you have to prove professional liability insurance
Kimberly Beer:before you get your certification, you are subject
Kimberly Beer:to an ethics and review board on your practice. If one of your
Kimberly Beer:clients has a complaint about you, there's a board that you
Kimberly Beer:have to go see that's part of that organization. I mean, it's
Kimberly Beer:in depth. And then then on top of that there's five in depth
Kimberly Beer:live trainings and a few virtual trainings that I had to go
Kimberly Beer:through where I had to prove in front of the person who
Kimberly Beer:certified me that I was capable of executing the program
Kimberly Beer:correctly. And in a learning environment where I could feel
Kimberly Beer:where I could make a mistake, but not do something damaging.
Kimberly Beer:So by the time you exit that program, you've got some chops.
Kimberly Beer:Now I have most of a degree in psychology. And I was actually
Kimberly Beer:set to get a master's in psychology to get my LPC and
Kimberly Beer:when I looked at the difference between what the master's
Kimberly Beer:program that I would have been in involved and the education I
Kimberly Beer:would have got. And the education that I got from the
Kimberly Beer:Gestalt program that I certified from, I got more out of the
Kimberly Beer:Gestalt program, there was more learning more experience more
Kimberly Beer:hands on than the master's degree that I would have
Kimberly Beer:attained from the university that I was looking at. So some
Kimberly Beer:accredited programs are awesome. There are also other accredited
Kimberly Beer:programs out there that take a Saturday afternoon to complete.
Kimberly Beer:So you need to look and do your research on the accreditation
Kimberly Beer:behind that person. And if that person is accredited by a
Kimberly Beer:organization with one of those two day workshops, I'm not
Kimberly Beer:saying don't use that coach, because that coach may be super
Kimberly Beer:talented in many other ways and just got the certification to
Kimberly Beer:kind of check mark that but you definitely want to look to see,
Kimberly Beer:you know, is that coach, it's a red flag, it's a little bit of a
Kimberly Beer:caution, maybe it's more of a yellow flag. It's a little
Kimberly Beer:caution, you need to look what is the program and then what has
Kimberly Beer:the coach done with that particular program. So red,
Kimberly Beer:another red flag that I have is a coach that won't talk about
Kimberly Beer:their program except in vague terms. In other words, when you
Kimberly Beer:sit down and you do your interview with them, and you ask
Kimberly Beer:them what their program is, they only talk about it at like the
Kimberly Beer:highest level like well, you will reach your goals or we will
Kimberly Beer:do some goal setting or there will be accountability or you
Kimberly Beer:will learn this or you will be able to do that. If they aren't
Kimberly Beer:getting specific, like those are just vague, high level
Kimberly Beer:commitments, then then that is a huge red flag to me. So in my
Kimberly Beer:four by four program, for example, I can tell you exactly,
Kimberly Beer:I can tell you what, 16 points we're going to go over in your
Kimberly Beer:marketing program. I can tell you the common barriers that
Kimberly Beer:you're probably getting run into, and I can give you some
Kimberly Beer:idea of how we're going to conquer those. And the actual
Kimberly Beer:value in that program has more to do with me and my ability to
Kimberly Beer:get you through it, which is what a true coach does, then it
Kimberly Beer:does the content of the program itself. In other words, if you
Kimberly Beer:took the book on your own, and you did it, would you be as
Kimberly Beer:successful as you doing it with me, and I believe that the
Kimberly Beer:latter is the more successful way to handle that. So you
Kimberly Beer:definitely want to look at a red flag, if a coach is being very
Kimberly Beer:vague, either they don't know their program very well, or
Kimberly Beer:they're being super proprietary, which means that they're not
Kimberly Beer:going to give you everything that you need when you get into
Kimberly Beer:the coaching program. Another red flag is if the coaching
Kimberly Beer:program you want to enroll in like you buy into the program,
Kimberly Beer:but the actual coaching itself is delivered by somebody other
Kimberly Beer:than the person who developed the program. Again, it's not a
Kimberly Beer:definite no, it's just a red flag to say, hey, you need to
Kimberly Beer:look at this a little deeper to see if this is something that
Kimberly Beer:really is following what you want to do, or is there
Kimberly Beer:something more sketchy going on there. And then the final red
Kimberly Beer:flag that I have, before I get into some green flags is that if
Kimberly Beer:you go to their website, when you're doing your homework, and
Kimberly Beer:you're looking at their testimonials, which if they're a
Kimberly Beer:coach, they've got a lot of them if their testimonials are super
Kimberly Beer:vague. In other words, they're not being specific about what
Kimberly Beer:that coach helped that person with, like they don't have some
Kimberly Beer:really nice solid parameters to them, especially if it's a long
Kimberly Beer:testimonial that concerns me that those were testimonials
Kimberly Beer:that that person didn't get what they really wanted to set out to
Kimberly Beer:get. So look for testimonials that have a little bit more of
Kimberly Beer:specifics to them. Green flags would be when Cara mentioned
Kimberly Beer:that many coaches offer those online workshops, the YouTube
Kimberly Beer:videos, Instagram reels, all of those things, they offer some
Kimberly Beer:education out there for free, ask yourself, did you get some
Kimberly Beer:success from what they offered, you know, go go experiment with
Kimberly Beer:her free stuff, see if it gives you a step forward. If it does,
Kimberly Beer:chances are that particular coach would be really good for
Kimberly Beer:you. That means that their program is going to jive with
Kimberly Beer:you if you learned something from them. And then you took
Kimberly Beer:that option and you went out and you did something with it, then
Kimberly Beer:you've got a hint of success there that should carry through
Kimberly Beer:into the coaching program. Another green flag is that they
Kimberly Beer:have a well defined program with materials. In other words, you
Kimberly Beer:can see from the outside, and this sort of goes to the
Kimberly Beer:opposite of of the they don't know their program really well.
Kimberly Beer:Or they're vague about it, if they're able to really show you
Kimberly Beer:well put together materials and a very well thought out program,
Kimberly Beer:then I consider that program a good program. And then the final
Kimberly Beer:red flag green flag that I have is the red flag would be that
Kimberly Beer:all of the coaching is video based. In other words, when you
Kimberly Beer:enroll in the program, you have very little one on one lifetime
Kimberly Beer:with the actual coach and a lot of videos to watch. I don't
Kimberly Beer:dislike videos and coaching, I think it's a really good use of
Kimberly Beer:the coaches time to record the things that they need to do
Kimberly Beer:repetitively. And trust me, there's a lot of repetition of
Kimberly Beer:what you say in coaching from client to client. I think that's
Kimberly Beer:great. And I think it's important, but I also think it's
Kimberly Beer:important that you have you time when you work with a coach that
Kimberly Beer:you get that one on one or small group setting coaching, where
Kimberly Beer:you can express your specific problem and get your specific
Kimberly Beer:barriers addressed. So those are some more considerations that
Kimberly Beer:you might look at when you're doing your research around
Kimberly Beer:coaches.
Cara Taylor Swift:I think that's really awesome. And I
Cara Taylor Swift:like the reassurance that you give about if they're willing to
Cara Taylor Swift:give away some things for free, that can be super helpful for
Cara Taylor Swift:your business, like what a great just initial, okay, I'm going to
Cara Taylor Swift:get something out of this coach, probably because the stuff that
Cara Taylor Swift:they've got out there for free has already helped me, I really
Cara Taylor Swift:love that. And I know that that's something that you do in
Cara Taylor Swift:your business and something that a lot of businesses are trying
Cara Taylor Swift:to give more, give more away, you know, to establish that
Cara Taylor Swift:value. And anyway, I just think that's such an important one. So
Cara Taylor Swift:thank you for sharing those Kim. I really appreciate that. Are we
Cara Taylor Swift:ready to move on to number two?
Kimberly Beer:Yep, we sure are. Number two is getting super
Kimberly Beer:clear about the scope of the coaching that you're wanting. So
Kimberly Beer:if you just vaguely say I want to hire a business coach, you're
Kimberly Beer:probably not going to have a very good coaching experience
Kimberly Beer:right Cara?
Cara Taylor Swift:I mean, you're not off to a great start.
Cara Taylor Swift:I think once you've made that decision, like okay, I'm going
Cara Taylor Swift:to hire a coach, I'm going to do it that you really need to get
Cara Taylor Swift:super clear, you know about the scope of what you're going to
Cara Taylor Swift:accomplish during that coaching and that can look like big
Cara Taylor Swift:picture goals, but also little goals that you hope to knock out
Cara Taylor Swift:on each one of your sessions. You know, but you've got to have
Cara Taylor Swift:those goals. I think outlined clearly in order to really get
Cara Taylor Swift:some success from that, right?
Kimberly Beer:Sure, and I think a coach's responsibility is to
Kimberly Beer:take your bigger goal and to break it down into palatable
Kimberly Beer:actionable pieces, and then get you to attain those pieces,
Kimberly Beer:right? And it's not their responsibility to do it for you,
Kimberly Beer:it's still your responsibility to execute on whatever it is.
Kimberly Beer:But what they can do is give you resources and tools and
Kimberly Beer:information and awarenesses that get you through those steps,
Kimberly Beer:you're still doing the work. But just like a coach in a
Kimberly Beer:basketball team, they don't go out and dunk the ball and make
Kimberly Beer:the shot
Cara Taylor Swift:listen to you talking about sports.
Kimberly Beer:It's just sort of sad until you get me under
Kimberly Beer:raining. But yeah, you they don't make the shot themselves,
Kimberly Beer:you the the person who is playing the game that is being
Kimberly Beer:coached, that's the person that goes out and makes the shot. And
Kimberly Beer:it's the same thing for a business coach, they're not
Kimberly Beer:going to come in there and change your business, they're
Kimberly Beer:not going to do it for you, what they're going to do is guide you
Kimberly Beer:to being the best that you can be and accomplishing as close as
Kimberly Beer:you can get or exceeding the goal that you have set. When it
Kimberly Beer:comes to setting the scope of the coaching, you can't be vague
Kimberly Beer:about it. If what you really want to attain is to make a
Kimberly Beer:certain dollar figure in your business, then that's what you
Kimberly Beer:need to bring to the coach and you need to concentrate on that
Kimberly Beer:one thing, yes, that one thing is going to split apart into a
Kimberly Beer:whole bunch of little things over time. But the one thing is
Kimberly Beer:all of those little things are going to move you towards the
Kimberly Beer:bigger object. And when you're deciding about what you want to
Kimberly Beer:be the scope of your coaching program, what I would do is I
Kimberly Beer:would look at do you want to eliminate? Or do you want to
Kimberly Beer:add? So is there something in the elimination part? Is there
Kimberly Beer:something in your business that is just absolutely driving you
Kimberly Beer:crazy, or you're really struggling with it, or you're
Kimberly Beer:really challenged with it, or you have a big block around it.
Kimberly Beer:So you could work with a coach to eliminate that. So you're
Kimberly Beer:taking things away, you're figuring out how to solve that
Kimberly Beer:problem on the opposite side of that is adding something to your
Kimberly Beer:business. So that would be a financial goal that you want to
Kimberly Beer:reach or an expansion goal. Or let's say you have your dog
Kimberly Beer:groomer, and you have a shop and you have two groomers and you
Kimberly Beer:want to add two more, and you hire a business coach to help
Kimberly Beer:you attain that. So you have a very solid scope of the goal.
Kimberly Beer:But the actual coaching may be you know, maybe you have to find
Kimberly Beer:another building that you need to expand to. And you have to
Kimberly Beer:add two more sets of equipment into your grooming business. And
Kimberly Beer:then you need to expand your market to include twice as many
Kimberly Beer:customers because now you have twice as many groomers. So the
Kimberly Beer:business coach can help you settle down and look at those
Kimberly Beer:topics very specifically, as they're moving you towards the
Kimberly Beer:goal that you brought to them for the scope of the coaching,
Kimberly Beer:you do need to be really clear and I one more thing before I
Kimberly Beer:get off my soapbox around this is you need to understand from
Kimberly Beer:the coach's perspective, how assessable they are to you. Some
Kimberly Beer:coaches are only assessable during your sessions. In other
Kimberly Beer:words, you have to wait for a session. Other coaches are
Kimberly Beer:available during certain hours via text or via email or via
Kimberly Beer:phone depending upon this specific coach to help you if
Kimberly Beer:you run into something that's a problem while you're working on
Kimberly Beer:your homework or working through your coaching program, their
Kimberly Beer:coaching program, all coaches work a little bit differently.
Kimberly Beer:They all have their brand and their uniqueness. So you do have
Kimberly Beer:to look at what is within the scope of how much access you're
Kimberly Beer:going to have to that coach. And then also, how long is the
Kimberly Beer:commitment for their program? Is the commitment? Is their program
Kimberly Beer:long enough for you to reach your commitment that you're
Kimberly Beer:asking for? Or is it going to take multiple programs so just
Kimberly Beer:get really clear about all of the details.
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Cara Taylor Swift:Absolutely. And I think if you've reached
Cara Taylor Swift:that point where you're ready to hire a coach you found the right
Cara Taylor Swift:coach you've identified the coach that has all the green
Cara Taylor Swift:flags that make you happy you think it's gonna get you there
Cara Taylor Swift:you've done your homework, you know what it is that you want to
Cara Taylor Swift:accomplish then you're ready for big three number three, which is
Cara Taylor Swift:you need to make the commitment and that is huge because It's
Cara Taylor Swift:going to be a monetary investment, it's going to be a
Cara Taylor Swift:time investment, it's probably even going to pull in some
Cara Taylor Swift:emotional investment and work as well. Especially if you're
Cara Taylor Swift:dealing with some some blocks around money or something along
Cara Taylor Swift:those lines. So a couple big things is you've got to be ready
Cara Taylor Swift:to make the commitment, you've got to be prepared, you know,
Cara Taylor Swift:spend some time in advance thinking about what you want to
Cara Taylor Swift:work on, you know, before you even get to your first coaching
Cara Taylor Swift:session, you don't want to be scrambling last minute, you
Cara Taylor Swift:know, before your scheduled meeting. I think we've all been
Cara Taylor Swift:there where we've got Oh, crap, I've got to be on a call in 10
Cara Taylor Swift:minutes. And we're scrambling to pull ourselves together, you
Cara Taylor Swift:know, to get prepped for that call, you know, and then if
Cara Taylor Swift:you've had a session, sit back afterwards and really evaluate
Cara Taylor Swift:how that went, you know, did they give you strategies to try?
Cara Taylor Swift:Well, Gosh, darn it, implement those strategies that you agree
Cara Taylor Swift:to try, like, don't just let them float out there, you've got
Cara Taylor Swift:to do that work, you know, things like taking notes, even
Cara Taylor Swift:when you're not in your coaching session, like one of the things
Cara Taylor Swift:that I keep on my phone is I have a, I always have a note in
Cara Taylor Swift:my phone, that's like my ideas log and things I want to, you
Cara Taylor Swift:know, talk about or that I need to go over and you never know
Cara Taylor Swift:you're going to be driving or maybe you're out on the tractor,
Cara Taylor Swift:or you're riding your horse, or you're walking the dog, and that
Cara Taylor Swift:thing pops into your brain that you need to talk to your coach
Cara Taylor Swift:about that you need to have questions answered, that's when
Cara Taylor Swift:you need to put it in that note so that you don't lose it and
Cara Taylor Swift:forget about it, we always forget the important stuff when
Cara Taylor Swift:we need to remember it right. And then you know, if your coach
Cara Taylor Swift:most likely they're giving you or you know, resources that you
Cara Taylor Swift:need to be looking into, you need to be reading up on that
Cara Taylor Swift:you need to be trying out, go ahead and review those
Cara Taylor Swift:resources. And if you don't, if you find that they don't work
Cara Taylor Swift:for you, or you struggle with them, then you're ready to talk
Cara Taylor Swift:about that with your coach next time you're sitting down with
Cara Taylor Swift:them. And then the last piece that I have that Kim has already
Cara Taylor Swift:somewhat mentioned, your coach is not they're not like your
Cara Taylor Swift:employee, you can't expect your coach to do all the things
Cara Taylor Swift:right? Part of this process is that you as the animal based
Cara Taylor Swift:business owner need to do the work. And your coach is going to
Cara Taylor Swift:support you hopefully, as you move out of that comfort zone.
Cara Taylor Swift:But you have to be the one to do the work. And hopefully that
Cara Taylor Swift:includes their strategies, their support. So Kim, I know you have
Cara Taylor Swift:a lot you want to add to that. But when I think about, you
Cara Taylor Swift:know, making the commitment, these are some of the things
Cara Taylor Swift:that pop into my mind that I think are essential to getting
Cara Taylor Swift:prepared for that commitment. What do you think?
Kimberly Beer:I think you did an excellent job in covering
Kimberly Beer:that. And I really don't have all that much to add other than
Kimberly Beer:getting coached or being coached is hard. People think that it's
Kimberly Beer:going to ease the burden, you know, like take it away. And the
Kimberly Beer:truth is, is yes, it's going to ease it in the long term. But
Kimberly Beer:the work that it takes to get to the long term is going to take a
Kimberly Beer:little extra effort for you. So if you're hiring a coach,
Kimberly Beer:because you're looking to get something off of your plate, so
Kimberly Beer:to speak, you're not hiring the right person, that's an employee
Kimberly Beer:or a VA or a vendor or something like that. Coaches are there to
Kimberly Beer:help you reach those goals. And if you do not commit to doing
Kimberly Beer:the work to actually putting yourself into that you're
Kimberly Beer:basically wasting your money having a coach and you're also
Kimberly Beer:wasting that coach's time, because you need to really
Kimberly Beer:commit to it in order to be successful with it. And yes,
Kimberly Beer:it's going to be a little painful. I mean, I don't think
Kimberly Beer:you can look, if you look at where coaching what we kind of
Kimberly Beer:traditionally thought of coaching before we ended up in
Kimberly Beer:the life coaching world. Athletes, they go through pain,
Kimberly Beer:I mean, getting to the point to where you are top flight in your
Kimberly Beer:sport for whatever level it is that you play, that takes a lot,
Kimberly Beer:it takes a lot of effort, it takes like you said mental,
Kimberly Beer:emotional, physical effort to be able to get there, you're gonna
Kimberly Beer:have to play those games and definitely put into it your time
Kimberly Beer:and effort and your commitment in order to make it work. I do
Kimberly Beer:think that there is a lot of really good reasons to hire a
Kimberly Beer:business coach. I've worked with coaches for many, many years.
Kimberly Beer:And I've got to tell you that it has always improved my abilities
Kimberly Beer:when I work with a coach. So I always have gotten something out
Kimberly Beer:of those coaching relationships, even the ones where it may be
Kimberly Beer:didn't actually reach the goal, I still walked away with a ton
Kimberly Beer:of benefit. And I think that when we look at coaching now as
Kimberly Beer:consumers, we have a better understanding of what that
Kimberly Beer:really means. And if you do your homework and you hire the right
Kimberly Beer:coach, it can take you miles ahead of where you thought you
Kimberly Beer:might actually land. So it's a good all around thing. Just be
Kimberly Beer:mindful about the way you do it.
Cara Taylor Swift:Excellent. This was awesome. I think it's
Cara Taylor Swift:got me motivated. So a couple of the big three here, you're
Cara Taylor Swift:thinking you're gonna you're ready to hire a business coach.
Cara Taylor Swift:So big three, number one, you guys we got to do our homework,
Cara Taylor Swift:okay, we got to ask for references. We got to interview
Cara Taylor Swift:them, we got to look at their program very deeply. Second, you
Cara Taylor Swift:want to be really clear about the scope of the coaching like
Cara Taylor Swift:what do you want to accomplish both big picture goals and then
Cara Taylor Swift:hopefully some smaller goals and maybe your coach can help you
Cara Taylor Swift:with those. And then thirdly, and probably one of the most
Cara Taylor Swift:Important, you've got to be ready to make the commitment and
Cara Taylor Swift:be willing to be in some, you know, you're going to be in some
Cara Taylor Swift:pain, just like Kim said, those athletes out there, they're
Cara Taylor Swift:going to build up their strength. Here we are talking
Cara Taylor Swift:about sports, again, they're going to build up their
Cara Taylor Swift:strength. And they're going to do that through a series of
Cara Taylor Swift:activities. And they're going to it's going to be painful to get
Cara Taylor Swift:there. So hopefully, working with a coach is not painful for
Cara Taylor Swift:you. But you know, growing pains will happen. And I think it's
Cara Taylor Swift:just an cool opportunity. So I'm really glad we had this
Cara Taylor Swift:conversation today. Kim, I think there's a lot of people out
Cara Taylor Swift:there right now in this, especially in this time of small
Cara Taylor Swift:business where people are looking to hire coaches, and
Cara Taylor Swift:there's a lot of them out there. And it can be super confusing
Cara Taylor Swift:when you're trying to figure out which route to go. So thank you
Cara Taylor Swift:for your insight on this today.
Kimberly Beer:Oh, you're very welcome.
Cara Taylor Swift:Okay, so thank you, everyone for
Cara Taylor Swift:listening today. Once again, we'd love to know what you
Cara Taylor Swift:thought about this episode. Join us at The Business Animal on
Cara Taylor Swift:Instagram and or Facebook and of course at thebusinessanimal.com
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Cara Taylor Swift:Have a Happy Tuesday.
Jaz:Thanks for listening to this episode of The Business
Jaz:Animal. Be sure to subscribe so you never miss an episode. And
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