Psychology of Pricing

The psychology of pricing plays a crucial role in the success of animal-based businesses. Business owners need to understand the psychological factors that influence consumer behavior and purchasing decisions in order to set prices that are attractive to their potential customers while also ensuring that their animal-based business is profitable.

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About the Podcast

The Business Animal

Tame Your Business Animal

Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

About your host

Kimberly Beer

Think of me as your Entrepreneurial Wisewoman, I optimize the most important asset in your business: YOU! I do this through knowledge earned from 30 years of my own entrepreneurship helping my clients ideate, build, market, and automate their small business. I have a unique toolkit of skills that address the toughest aspects of entrepreneurship fall into the gap between your therapist and traditional business coach. I am known for my out-of-the-box approaches including drawing on the wisdom of nature and horses to inspire you in the changes you seek. I lead an active and supportive community of like-minded business owners who are creating a business that supports the life they want to live.