Episode 47

full
Published on:

28th Dec 2021

Important Social Media Marketing Concepts You Should Understand: Part 1, Organic Social

Remember the good ol’ days of social media when you didn’t have to think about things like key performance indicators (KPIs)? When you could post something on your social media platform of choice and know that a large percentage of your audience would see what you posted. Today we are lucky if even a tiny percentage of our “follower” count actually see the content we are posting and working so hard to create. But how do you measure how your social media content is actually doing? On this episode of The Business Animal podcast, Cara and Kim discuss the use of social media metrics to gauge the impact of social media activity through three key metrics: reach, engagement, and impressions.

Want more from The Business Animal? Here ya go!

Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/

and Facebook: https://www.facebook.com/thebusinessanimal

Visit The Business Animal Podcast at https://thebusinessanimal.com/

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Business Animal

About the Podcast

The Business Animal
Tame Your Business Animal
Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

About your host

Profile picture for Kimberly Beer

Kimberly Beer

Think of me as your Entrepreneurial Wisewoman, I optimize the most important asset in your business: YOU! I do this through knowledge earned from 30 years of my own entrepreneurship helping my clients ideate, build, market, and automate their small business. I have a unique toolkit of skills that address the toughest aspects of entrepreneurship fall into the gap between your therapist and traditional business coach. I am known for my out-of-the-box approaches including drawing on the wisdom of nature and horses to inspire you in the changes you seek. I lead an active and supportive community of like-minded business owners who are creating a business that supports the life they want to live.