Episode 9

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Published on:

13th Apr 2021

Repurposing Content

Why should you be repurposing content? It just makes good business sense! The truth is only a small fraction of your audience will see your content, let alone the new potential audience you hope to reach, so repurposing the meaty content you’ve spent time and energy perfecting means that there’s a better chance you will reach your target audience.

On this episode, Kim and Cara explore the many, MANY ways animal, pet and equine based businesses can and SHOULD repurpose the content they create. We start by covering the three sources of repurposed content: 1. Content created with the thought of repurposing from the onsite, 2. Older content that has been created but is still relevant and ripe for repurposing, and 3. Established brand content that will be regularly inserted into your posting program. With these three sources of ripe and ready content in mind Kim and Cara have a conversation about the multitude of ways that content can be repurposed… So get your pen and paper ready and start creating your very own content repurposing strategy!

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About the Podcast

The Business Animal
Tame Your Business Animal
Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

About your host

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Kimberly Beer

Think of me as your Entrepreneurial Wisewoman, I optimize the most important asset in your business: YOU! I do this through knowledge earned from 30 years of my own entrepreneurship helping my clients ideate, build, market, and automate their small business. I have a unique toolkit of skills that address the toughest aspects of entrepreneurship fall into the gap between your therapist and traditional business coach. I am known for my out-of-the-box approaches including drawing on the wisdom of nature and horses to inspire you in the changes you seek. I lead an active and supportive community of like-minded business owners who are creating a business that supports the life they want to live.