Episode 4

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Published on:

9th Mar 2021

Evolved Email Marketing

Email marketing, like all digital marketing, has evolved in the past decade. Gone are the days where you could just send out a weekly newsletter and call your email marketing program a winner. Today, you need to target your emails to meet consumers and customers right where they are on their customer journey — and move with them as they step forward from potential lead to sale and follow through so they become loyal customers.

On this episode, Kim and Cara take a deep dive into the world of Evolved Email Marketing, giving you tips and techniques that will raise your email marketing IQ and how-to. You will learn:

  • How to use the stages of consumer awareness and the steps of the customer journey to elevate your email marketing response;
  • Why you should be focusing your email campaigns on engagement versus sales;
  • The first steps you should take to evolve your email marketing program;
  • Considerations for good list hygiene practices.

Also included in this episode is a download of the 5 Marketing Emails Every Business Needs. It is available at: https://thebusinessanimal.com/2021/03/04-evolved-email-marketing

Episode produced by ZappSocial. Thanks Jaz!

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About the Podcast

The Business Animal
Tame Your Business Animal
Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

About your host

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Kimberly Beer

Think of me as your Entrepreneurial Wisewoman, I optimize the most important asset in your business: YOU! I do this through knowledge earned from 30 years of my own entrepreneurship helping my clients ideate, build, market, and automate their small business. I have a unique toolkit of skills that address the toughest aspects of entrepreneurship fall into the gap between your therapist and traditional business coach. I am known for my out-of-the-box approaches including drawing on the wisdom of nature and horses to inspire you in the changes you seek. I lead an active and supportive community of like-minded business owners who are creating a business that supports the life they want to live.