Three Key Factors in Content Marketing

Content marketing is using what you know (your content) to persuade (market to) the right people to take you up on what you offer (sale!). In this episode, Kim and Cara take you through three key factors in making your content marketing program successful. Go beyond using your content just a social media fodder and into exploring how you can create content that wows, inspires, and converts potential customers into clients AND keeps your current customers coming back for more. Join The Business Animals as they talk about all of the “out of the box” ways to use what you know to market to people who will become your customers.