Episode 11

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Published on:

27th Apr 2021

Creating Customer Loyalty Programs Part 1 of 2

Part one of a two part series on creating customer loyalty programs. Today Kim and Cara visit with Terri Cage of Terri Cage Photography. Terri shares her program that turns existing customers into a branded sales team to grow her business and expand her social reach and referral network while mindfully targeting her ideal clients. 

Customer loyalty programs are essential to any good lifecycle marketing program. A return customer will spend more than a new customer — and you have already invested in acquiring them, so there is more profit in return customer sales. Loyal customers are also your best source of NEW customers through their social proof actions (shares, referrals, reviews, etc.). On today’s episode, Terri shares an outstanding program she has used in her equine photography business that turns her customers and models into her own “customer based sales team!” This model is innovative and can be applied to almost any kind of animal based business. Tune in and get your creative marketing juices flowing!

Look for part two coming up in a couple of weeks!

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About the Podcast

The Business Animal
Tame Your Business Animal
Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

About your host

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Kimberly Beer

Think of me as your Entrepreneurial Wisewoman, I optimize the most important asset in your business: YOU! I do this through knowledge earned from 30 years of my own entrepreneurship helping my clients ideate, build, market, and automate their small business. I have a unique toolkit of skills that address the toughest aspects of entrepreneurship fall into the gap between your therapist and traditional business coach. I am known for my out-of-the-box approaches including drawing on the wisdom of nature and horses to inspire you in the changes you seek. I lead an active and supportive community of like-minded business owners who are creating a business that supports the life they want to live.